Ayu Putri is the global lead of web, e-commerce and digital technology for Alcatel and BlackBerry Mobile at TCL Communication. Her venture into the digital world started in 2008 when she launched her own online shop built on top of Multiply and WordPress. She then ventured into the fashion industry, managing haute couture shows, clothing lines and retail channels. Her passion for all things tech expanded when she joined the startup Female Daily Network, now Indonesia’s top community platform for women. In 2013 she joined OPPO, leading its global market expansion through e-commerce. Now at TCL, Ayu manages both Blackberry Mobile and Alcatel Mobile tech stacks. In her spare time, she studies Cybersecurity and plays video games.