Ito has Successful track records as a business growth driver & turn-around agent from various fortune 500 companies, such as The Coca- Cola Company, adidas, and General Motors. Ito’s core competencies are in Sales & Marketing, Product Development, Operation Management, Global Business Development, with extensive experience in managing businesses in Asian countries.
At Dell Inc., he reversed the consecutive negative figures of its Japanese public sector, elevating its status from a global underperformer to a global shining star, eventually leading Dell Japan to the No. 2 position in Japan’s PC market.
A business maverick, Ito has turned around (or immensely boosted) the performance of every organization he has led. He does so by choosing to face adversities others usually avoid, and by standing against conventional notion and the status quo. Previously, as Managing Director, Japan and North Asia at Sony Pictures Home Entertainment Inc., and SVP / Executive Officer of Sony Pictures Entertainment (Japan) Inc., he led his team to staggering world record success by selling 2.3 million copies (solely in Japan) of Michael Jackson’s “THIS IS IT” title, despite the industrial experts’ forecast of no more than 300,000.
Prior to X-TANK , Ito was CEO of Haier Asia Group where he was responsible for US$1.2 billions in P&L and 6,400 employees with a mission of turning around the former home appliance giant Sanyo Electric Co., Ltd. Under his leadership, Haier Asia Group recorded a fiscal-year profit for the first time in 15 years.
From 2017, Joined the Executive Officer and CMO of Japan Display Inc..