Esterina is the Chief Editor of Retail in Asia and is in charge of original multimedia content for its website and social media accounts. She also oversees trending topics relating to brand activations, store openings, digital innovations, visual merchandising, people moves and other Asia Pacific retail intelligence.
Prior to Retail in Asia, she taught media and business communication at the university level, and and worked for Italian companies in fashion and tourism.
She is often invited to share her social semiotic perspectives on luxury and fashion branding in different public and private institutions.
She holds a Ph.D in Applied Linguistics from The Hong Kong Polytechnic University, where she is also member of the Research Centre for Professional Communication in English. She also has a M.A. in Foreign Languages for Business Communication from the Universita’ degli Studi di Modena e Reggio Emilia (Italy), a B.A. in Language Mediation from the Universita’ degli Studi della Calabria (Italy), and has also studies at the University of Cambridge (UK) and The Hong Kong Polytechnic University.