October 11 - 14 18 - 21 / Asia World Expo / Hong Kong

Hardware Heroes

Over 300 Startups, 18 speakers and 2 workshops presented by leading hardware heroes from around the world. More brands, more breakouts, more hands-on and more content!

About Startup Launchpad

Startup Launchpad (SULP), which is owned and produced by Global Sources, is Asia’s largest hardware trade show that facilitates global distribution between startups and renowned online and offline retailers.

Our event showcases more than 300 exhibiting hardware startups to over 63,000 global buyers from 240 countries and regions; a conference program with more than 18 conference sessions and 18 thought leaders (a.k.a. heroes) covering topics from ideation to distribution, and from emerging trends to new innovations of the future.

We are built to serve Asia’s hardware startup community.

Who Should Attend?

Anyone looking to get insights from international industry experts. Are you a startup in the early stage looking to learn from hardware experts who have paved the way before you? Or maybe a journalist looking for where the conversation happens? No matter what category in the Hardware startup ecosystem you fall into, this conference is for you.

We will take you through the hardware startup process, from ideation to exit discussing the latest trends and also giving you insights into the futures of various IoT technologies and trends. You don't want to miss out.

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What You'll Find at Hardware Heroes:


Network with Over 300+ Startups

Startup Launchpad gathers the best hardware startups from around the world, all focused on disrupting and breaking the molds of the hardware industry.


18 Experts from Around the Globe

From established brands to innovative new startups and prolific investors, most Startup Launchpad speakers are CEOs and/or founders, industry disrupters and seasoned entrepreneurs.


Meet with 63,000 Global Retailers

Get access to a database of 63,000 global buyers and retailers all looking for the latest and hottest products whom we engage with frequently. Want to get their attention? This is the best place to do it.


Meet Prequalified Startup Investors

Meet and network or pitch to prequalified Chinese investors who want to invest in curated startups that have a high potential of being successful.

Past Speakers

Featuring 9 hours of content from 18 speakers. The Hardware Heroes '17 has an unrivaled line-up of hard-to-reach CMO’s, industry pioneers and digital specialists at the top of their field, all coming together to share the secrets of their success.

Tickets are FREE

The Hardware Heroes Conference has a variety of activities to suit the variety of startups out there. Best of all, its all Free!

Reserve Your Spot Today

The Workshops

During the Conference, we will hold workshops on 4 main topics covering investment, product design & development, growth hacking and global sales & distribution.

How to Get Investors to Know About You and Get Them Excited TBA 12 October 3:45pm–4:45pm

Only about one out of every 10 pitches to angels gets funded. How do you increase your odds and make sure you are the one? A Power Pitch grabs attention, tells a compelling story and seals the deal with Wow! Factor. In this engaging workshop, you will learn about the art and science of pitching your company to investors.

How to Build Your Product? TBA 13 October 3:45pm–4:45pm

Developing a product design that maximizes your customers’ value proposition in another chapter we open up for you. This workshop covers understanding the voice of your customer to how to most cost effectively address your customer’s needs with your hardware product’s design.

Growth Hacking TBA 19 October 3:45pm–4:45pm

Want to grow your startup? Get users? Or generate more revenue? You’ve probably heard of growth hacking, but do you really understand what it is? In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also dive deeper into best practices and funnel analysis, as well as be able to start applying new strategies to significantly increase your customer base.

Global Sales & Distribution TBA 20 October 3:45pm–4:45pm

If you’re ready to launch your hardware product to market, you’re in the right place! During this workshop, you’ll gain powerful insights from renowned retailers to come up with a feasible distribution strategy and learn how to get your foot in the door of online and offline retailers and distributors.

Want to Speak at Hardware Heroes'17?

Come share your stories and insights with the Hardware Startup Community

Become A Speaker

Our Sponsors & Partners

We wouldn't be able to host our conference without help from these amazing companies. A huge thanks to all our sponsors and partners!

Sponsors & Partners

October 11-14 | 18-21, Hong Kong, Asia-World Expo

You won't want to miss Hardware Heroes 2017!

Over 300 Startups, 18 speakers and 4 workshops presented by leading hardware heroes from around the world. More brands, more breakouts, more hands-on and more content!

Conference Venue

Join us at an amazing space. Asia-World Expo is the perfect place to unlock your creativity in the budding city of Hong Kong.


Asia-World Expo, Hong Kong

Cheong Wing Rd, Chek Lap Kok, Hong Kong

Phone: +(852) 3606 8888


The AsiaWorld–Expo is one of the two major convention and exhibition facilities in Hong Kong, located right next to the Hong Kong International Airport and at the centre of an extensive and efficient air, land and marine transport network.

Get Direction

Conference Venue on the Map


Official Conference Hotel - Regal Hotels International. Regal Hotels International can help you with your hotel reservations, and provide you with special room rates on selected hotels near the Venue, AsiaWorld-Expo (AWE).

The Regal Hotel International

Regal Hotels International, 9 Cheong Tat Road, Hong Kong International Airport, Chek Lap Kok, Hong Kong

Phone: (852) 2837 1987


Hotel rates would be charged in Hong Kong Dollars (HKD) and the USD rates are for reference only. Hotel rates and other details are subject to change without prior notice.

If you want to reserve hotel rooms at the below special discounted rates, please complete and submit hotel booking form (Form 7). Room booking request subjects to hotel’s availability and final confirmation.

Additional Details:

Regal Hotels International
Tel: (852) 2837 1987
Fax: (852) 2882 8237
E-mail: rhi.sales@regalhotel.com
Contact Person: Ms. Winnie Keung, Group Director of Sales – Corporate & MICE

venue-photo Book Your Room Now!

Rooms must be booked by the cut-off date October 10th 2017. There is a limited number at this rate, so please don't delay!

Hotel Rooms Not Your Style?

Make the most of your visit and stay the night. If you want to be super near the conference venue then you can’t get any closer than Hotels Scanner. Or you could find a unique experience via AirBnB service

Hardware Heroes 2017

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