Separating Fact from Fiction—The Realities of Selling and Distributing Hardware
Success in business largely depends on an enterprise’s ability to sell products to the end-users or retailers and the hardware space is no different. Sadly, many hardware startups overlook the importance of sales while focusing solely on developing innovative products. This talk will walk attendees through the realities of selling and distributing hardware through various retail channels. Dana Madlem will draw on his vast experience distributing hardware products for both fortune 500 companies and startups and intends to uncover the consistent differences between successful startups and failed ventures when distributing products through various sales channels.