The wearables market started to take off with smartwatches and wristbands for fitness tracking. To this day, the market remains dominated by this niche even as other entrants have tried to make new wearable technology appealing. We know now that things like smart glasses and augmented reality headsets are an appealing niche but have trouble with broad appeal.
A new trend in wearables appears to be gaining some traction, though. A slate of new products claim to help users fall asleep or get a better night’s sleep.
Sleep tracking isn’t so novel in the wearables market. Early wrist wearables shipped with alarms that would aim to wake up users at the most optimal time. Since then, questions have been raised about the accuracy of sleep trackers, although they can still be useful.
The latest generation of sleep-related wearables seeks to help people sleep rather than give them stats about their sleep. The latest Snore Circle, for example, is a fourth-generation smart eye mask from VVFLY Electronics. It uses sound detection and bone conduction vibrations to detect snoring and then disrupt it.
The company recently launched a new crowdfunding campaign for the latest model of the mask. The company’s persistence shows the market has potential, or the company at least really believes in the product.
Like Snore Circle, Naptime comes in the form of an eye mask, but it also has earbuds and plays appropriately relaxing music according to brainwave patterns it detects. The product is designed to help people get a quick rest, so it wakes users up before they fall into deep sleep.
Another startup at the show called Pegasi showed off glasses that shine blue light into users’ eyes in the morning. The company says this helps people sleep better by the time night roles around.
Only time will tell if the sleep trend in wearables sticks around. Smartwatches and fitness trackers aren’t likely to be dethroned given their utility. Surveys show wearables consumers prefer these devices much more than others. As the market splinters into more niche sectors, though, sleep-based devices have proven potential.
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