Noah Herschman is a Senior Retail Industry Architect for Microsoft based in Hong Kong. He works with global online and offline retailers to digitally transform their operations to engage customers, empower employees, optimize operations and transform products.
Noah has been involved in ecommerce since its inception in the mid-1990s and has held leadership positions at Amazon, eBay, Groupon and DH Gate. He was most recently the Managing Director of Marketplace Ignition Asia, the leading Amazon marketplace consultancy. Noah also has 20 years of offline retail experience as a member of the executive team at Tweeter, once the US’ largest chain of electronics specialty stores; and was also Chief Merchant for Staples China. Noah has an MBA from Boston University and has been living, studying and working in China since 2010; he speaks fluent Mandarin Chinese.