Bringing 300 Innovative  Hardware Startups to Hong Kong

Asia's Largest Retail Startup Show
Your Source for Shelf Ready Innovation

Startup Launchpad brings together the hottest new IoT, AI, smart home, robotics, 3D printing, wearables, VR/AR and other high-growth hardware and software solution startups. If you’re looking for latest shelf-ready innovations, Startup Launchpad is the show for you. 

The theme of 2019 October Startup Launchpad is “Future of Lifestyle” to showcase startups with technologies that will enhance human being’s future lifestyle. We have divided the show into following categories: “At Home”, “At Work”, “On-the-go”, “Mind & Body”, and “Play & Learn”.

Onsite programs: 300+ startup exhibitors, SLIC (Startup Launchpad Investment competition), Conference, Workshops, Product/Solution Demo, Business Matching, Greater Bay Area Ecosystem Tour


Every April and October, our Hong Kong shows welcome volume buyers from some 200 countries who come to visit manufacturers and other suppliers from China and throughout Asia.

Executives of businesses that purchase for resale

Many of the world’s leading retailers, manufacturers and brand-owners are represented by senior management, and by sourcing and product development. The shows are also heavily attended by a wide range of small and medium-sized importer, wholesaler and retailer businesses – including a fast growing segment of Amazon and other online sellers.

Executives with purchasing authority

Since the shows are dedicated to strategic sourcing, the majority of attendees have purchasing authority — and executive management job titles like Owner, Partner, President, Director and General Manager. Approximately 15% of buyers place orders at the show while an additional 30% place orders within a month of attending.

Executives seeking private-label and suppliers’ brands

Much of the business conducted is “private label” where the brand is owned by the overseas buyer but produced by the contract manufacturer in Asia. There is also a growing amount of sourcing where the buyer is purchasing the Asian suppliers design and/or brand.

Popular categories

Sport Tech
Smart Home
Connected Devices

See what happened during Spring 2019


Get To Know Distribution Ready Startups

We connect you to startups who have products ready to be distributed. Our approach to focusing on startups in the manufacturing and distribution phase means you get access to startups who you know will be around for years to come.

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